Caspian Creates Highlighted in Google's Annual Economic Impact Report for Nebraska

See joint press release from Google and Caspian Creates, INC:


April 19, 2023


Caspian Creates, INC. Media Department


Kearney, NE -- Today, Caspian Creates announced that it was highlighted in Google’s thirteenth annual Economic Impact Report - a report that showcases how businesses, publishers and nonprofits across the United States are using Google search and advertising tools to connect with the people and communities they serve. This year, small businesses generated $4.34 billion in economic activity in Nebraska. By using Google products businesses increased their online presence and were able to continue connecting with customers in 2022. 

“People and businesses across the US are using technology to build resilience and make their communities and economies stronger. We’re proud that Google’s products and platforms are a part of that, providing more than $700 billion in economic activity for millions of American businesses, nonprofits, creators, and developers in 2022,” said Sundar Pichai, CEO, Google and Alphabet. “Google only succeeds when others do, and we’ll continue to build the tools and technologies that help grow the economic pie, and create more opportunities for everyone,” says Sundar Pichai.  

After using Google’s tools and services Caspian Creates saw significant results: 

  • Caspian’s revenue increased 50% year over year in 2022
  • Google Analytics has helped us make significant impact for our clients, and helps us improve their bottom line by spending ad dollars more efficiently
  • We’ve been able to utilize Google’s tools in tandem with integrated software to save significant amounts of time and effort on tasks, reducing our onboarding process from up to two weeks, to 15 minutes 

“Never underestimate the power of digital tools,” says Karsen Felzien, Caspian’s CMO. “If we hadn’t taken advantage of Google tools, we wouldn’t have reached where we are today as quickly as we did.”

Caspian Creates is one of many American businesses that used the internet to connect with customers in 2022. According to research conducted by The Data Catalyst Institute (DCI), in partnership with the Connected Commerce Council from November 28th to December 12th, 2022, 90% of U.S.-based small business leaders noted that digital tools are helping them engage new customers, and 75% of SMB leaders agree that digital tools will continue to help their business navigate tough economic conditions in 2023.