What’s in a name?
As it relates to branding and business development, the answer is a lot!
When our founders set out to find a name for their new venture, the task proved to be daunting (as it usually is). They finally decided on Caspian Creates. The name Caspian is derived from the largest inland body of water, alluding to the fact that deciding on a name is arguably the largest decision for your brand. Our name symbolizes the important role branding plays for your company and how we are committed to helping you develop your business and your brand the way you envision it. In addition, our name is associated with water, representing our fluidity and our ability to adapt to any situation in order to serve our clients' needs more efficiently.
That’s what’s in our name, and we are here to help make the largest decisions feel like the easiest choices to make. When you join forces with Caspian Group, you’re partnering with an advisor that takes the largest decisions you face and makes them easier and more painless to understand.
Our Core Values
At Caspian Creates, the integrity and transparency measures our company takes are of utmost importance to the core of what we do. Business partnerships take trust, and we promise to conduct business in a transparent and trustworthy way. Without trust, failure is inevitable. That’s why integrity is our number one core value. Without integrity, our other core values become meaningless. We want our clients to know they can count on us just as much today as they will be able to tomorrow and years down the road.
The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.
As an online based creative agency, creativity is what drives our business forward and makes us unique compared to our competitors. Our focus is on helping our clients reach their goals in an out of the box way that will also help differentiate them from their competitors. To make this possible, continued creativity is a must for our business model. We love being creative, and it’s what drives our passion to help our clients succeed.
THE GOLDEN RULE
A rule of ethical conduct, usually phrased “Do unto others as you would have them do unto you,” paraphrased from the Sermon on the Mount. Matthew 7:12; Luke 6:31.
Everyone deserves to be treated fairly. Our approach here at Caspian Creates involves treating our clients as human beings and with decency and respect before all else. Our clients are the lifeblood of our company, and without their patronage we would not have the privilege to continue to serve them. The Golden Rule is simple: treat others as you want to be treated. We strive to build lasting, positive relationships that benefit our clients and we know if they are treated well they will continue to remain valued clients for years to come.
Urgent character; imperativeness; insistence; importunateness.
In the world of business, urgency is important. That’s why we are committed to making sure our clients’ needs receive the urgency they deserve. At Caspian, we believe that handling our clients’ needs in a timely and professional manner is important to help them keep up with the pace of business and the pace of life.
1. The state or fact of being diverse; difference; unlikeness:
2. The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc.
Caspian Creates is strongly dedicated to demanding diversity and inclusion in all aspects of our business model. We will only do business with partners and clients that put a strong focus on promoting diversity. The future belongs to everyone regardless of their heritage or personal background, and as an exceptional corporate steward, it is our responsibility to help secure the future of ALL types of people, regardless of their race, religion, national origin, sexual orientation, gender, personal beliefs or opinions. Great companies are only great because they accept differing views; it’s these differences that drive creativity and innovation.
The act of innovating; introduction of new things or methods.
Innovation is central to our business and ties in with our core value of creativity. It is our purpose to be an innovator for our clients and that is why they will choose us to help them innovate alongside their creative teams. Innovation is the key to moving forward, and without it, businesses have a hard time flourishing. That’s why innovation is central to our business because it’s our responsibility to help our clients grow and prosper.
Just as every business should, Caspian Creates focuses heavily on sustainability. We believe that as a modern company, it’s our responsibility to preserve and protect our environment for future generations. Any company that has a long term focus should make sustainability core to their ways of conducting business. If we take the necessary steps to ensure that we conduct our business in an environmentally friendly manner, we will help set the stage for future generations to grow and prosper.